https://www.cnet.com/news/samsungs-new-galaxy-smartphones-could-normalize-ar/

Some of the features of Samsung's newest phones, the Galaxy S9 and the Galaxy S9 Plus, have left me shook. Not because of the onward march of technology but because it feels like Samsung has been spying on me.

The new Galaxy phones contain Bixby Vision, a tool within the camera app that uses optical image recognition. You can turn the S9's camera to the meal you're about to eat, and an estimated calorie count will come up on your screen. And Bixby Vision will also let you virtually try on makeup from Sephora and CoverGirl thanks to software from a company called ModiFace, which has created the augmented reality (AR) mirrors you may have seen at MAC makeup stores.