https://finance.yahoo.com/news/fitbit-next-smartwatch-probably-look-110605063.html

The company smartly appears to have gone back to Pebble for some design inspiration this time out. While Fitbit bought the struggling smartwatch pioneer for the sole purpose of building out its new device, Pebble ultimately just served as the basis for the Ionic’s app development platform, rather than hardware design.

Of course, the Ionic launched without much in the way of app offerings. That issue, however, has been addressed in the intervening months, so at the very least, the next product will have a much stronger foundation than the first device.