https://www.cnet.com/news/nokia-retro-phone-obsession-isnt-completely-bananas-mwc-2018/

The company reminded us of the fun side of phones last year at the Mobile World Congress trade show, when it relaunched the 3310. It repeated the performance this year when it showed off a 2018 edition of the 8110, also known as both the "Matrix" phone and the banana phone.

For HMD, these retro gadgets make a statement about the brand -- that it's playful, youthful and retro in a good way, and that it doesn't take itself too seriously. Rival phone makers such as Honor that compete in the budget-to-midrange segment make token statements about this, but HMD actually speaks through its product.