https://www.cnet.com/news/asus-ceo-on-zenfone-5-vs-iphone-x-our-notch-is-slimmer-jerry-shen-interview-mwc-2018/

It was Taiwanese tech company Asus' turn on Tuesday to unveil its latest flagship phone at Mobile World Congress. The Zenfone 5 is a slim, sleek, attractive device, but the first thought many people had was … haven't we seen this somewhere before?

There are no two ways about it: The Zenfone 5 with its big screen and interloping notch looks an awful lot like Apple's iPhone X. But Asus CEO Jerry Shen sees the Zenfone as a totally different proposition next to Apple's luxury piece of kit.