Facebook says Trump paid more than Clinton to reach its users during 2016 U.S. election campaign

Facebook says Trump paid more than Clinton to reach its users during 2016 U.S. election campaign

6 years ago
Anonymous $gcegwZ91io

https://www.cnbc.com/2018/02/27/facebook-says-trump-paid-more-than-clinton-to-reach-voters-in-2016.html

A Facebook executive who ran the company's advertising business during the 2016 U.S. election said Tuesday that President Trump paid more than Hillary Clinton to reach potential voters on the social media platform.

"After some discussion we've decided to share the CPM comparison on Trump campaign ads vs. Clinton campaign ads," Andrew Bosworth said

in a tweet

, referring to cost-per-1000-impressions, a typical measure of the price of a digital ad campaign.