https://finance.yahoo.com/news/ford-launches-self-driving-pilot-150215075.html > The company's business model is different from the one being developed by GM, which last fall said it would launch its own commercial ride sharing service with self-driving vehicles in 2019. > Ford plans to provide a self-driving vehicle service to multiple partners, who in turn would offer it to their customers under their own brand names. A Lyft customer, for instance, could schedule a ride from a Lyft mobile phone app in a Ford self-driving vehicle.