https://www.techradar.com/news/fitbit-planning-to-go-big-on-smartwatches-in-2018

After revealing its latest earnings, Fitbit appears to be a company that’s running out of breath (and cash) as it tries to keep up with the wearable competition. But the company does have a plan to pull things back, a plan that includes a new business model and a shift towards smartwatches in 2018.

In a call discussing its earnings, Fitbit said its planned smartwatch would have ‘mass appeal’ and that though its lineup at the start of the year will lean more towards fitness trackers than smartwatches, its focus will shift in line with consumer interests as the year comes to a close.