https://techcrunch.com/2018/02/27/the-adidas-branded-fitbit-ionic-smartwatch-arrives-march-19-for-330/

The Fitbit Ionic was designed to be the future of the struggling wearable maker, but so far the smartwatch has failed to catch the world on fire. As CEO James Park put it during this week’s financials, sales on the device “didn’t turn out the way that we expected it.” 

Of course, the wearable has improved a bit since its lackluster launch, after the company opened it up to third party apps. And a day after confirming the watch’s disappointments, the company is talking product again, announcing that the Adidas-branded version of the smartwatch is ready to launch — news it no doubt hopes will add a bit of a spring to the Ionic’s step.