https://finance.yahoo.com/news/glassdoor-became-no-2-jobs-site-us-222246364.html

Hohman and Barton, however, sought out a different approach. They encouraged visitors of Glassdoor’s site to anonymously post detailed reviews about their employers — listing the pros and cons — as well as information about their salaries and CEO. To virtually anyone out of college, knowing how much the average engineer banks at a top tech company — and what makes that tech company tick — makes for pretty compelling chatter around the watercooler. For job seekers looking for a leg up, Glassdoor became an important go-to online resource.

“Rather than directly attack the recruitment and employment space, we felt like we should use transparency to back into the employment category,” Hohman told Yahoo Finance. “It will be what differentiates us, and we can combine it with jobs and become a force in recruiting and that’s more or less what’s happened over the years.”