https://qz.com/1216371/warren-buffett-loves-apple-because-consumers-are-psychologically-attached-to-the-iphone/

Warren Buffett told CNBC that Berkshire Hathaway has purchased more shares of Apple than any other stock over the past year. It reflects the famed investor’s belief in Apple’s value as a consumer brand, not unlike Coca-Cola, Berkshire’s fourth-largest US stock holding. (Apple is now the second largest.)

Buffett’s take on Apple is striking because it’s seemingly not rooted directly in a view of Apple’s technology, manufacturing, or design prowess. The Berkshire CEO didn’t mention the iPhone X’s cameras or Apple’s application of voice recognition, cloud computing, or artificial intelligence.