https://qz.com/1223037/samsungs-new-tvs-are-almost-invisible/

At an event in New York March 7, Samsung showed off its latest top-of-the-line televisions. But, depending on which ones you were looking at, you might not have seen much.

Samsung’s new QLED line of 4K TVs features a technology the company is calling “Ambient Mode.” Before you mount the TV, you’ll snap a picture of the wall it’s going to hang on—it doesn’t matter if it’s brick, wood, patterned wallpaper, or just a white wall—and then after it’s up, you can set that picture as the TV’s background. The result is something that looks like a floating black rectangle mounted on a wall. Samsung even includes a digital version of the shadow this black rectangle would cast on the wall, as if there really wasn’t a large LED panel sitting in the middle of the thin metal strips.