https://www.vox.com/culture/2018/3/7/17087048/moviepass-big-data-collection-tracking

Users don’t really seem to care.

MoviePass, the company that allows subscribers to see one theatrical-release movie a day for a monthly flat fee, has always seemed too good to be true. Once MoviePass lowered its fee from $50 per month to $9.95 — which it’s currently lowered again in a “limited time” promotion to $7.95 per month — subscription numbers exploded, inviting the inevitable questions: How is this sustainable? How can MoviePass make money from what seems to be a money-losing business model?