https://www.theregister.co.uk/2018/03/06/iphone_x_too_expensive_survey/

"The iPhone X cost twice [as much as my old smartphone] but isn't twice as good. It's for the Rolex wearers," concluded Alistair Dabbs after a fortnight with Apple's flagship.

And it seems many iPhone owners agree. 40 per cent haven't upgraded to the £999 X – and a third say it's because it's too expensive.