https://www.theregister.co.uk/2018/03/06/apple_to_challenge_bose_with_noise_proof_phones/

Bose's noise-jamming headphones are ubiquitous with business travellers and also popular among commuters, but the 11,000-strong company will face designer competition from Apple in a battle that pits two of the industry's most-respected engineering teams against each other.

Bloomberg's Mark Gurman has confirmed an analyst note that Apple will enter the high-end market with Apple-branded over-the-ear, noise-cancelling headphones.