https://techcrunch.com/2018/03/03/tina-sharkey-has-something-to-sell-you-300-things-actually/ >Brandless is an usual company. A direct-to-consumer purveyor of food, beauty, and personal care products, it says that every item it makes is non-genetically modified, kosher, fair-trade, gluten-free and often organic or, in the case of cleaning supplies, EPA “Safer Choice” certified. They are also priced at $3 across the board. The idea, says cofounder and CEO Tina Sharkey, is to “democratize better.” She believes that Brandless — which is very much a brand — is selling items to people, often with dietary restrictions, who “couldn’t shop their values” before Brandless. >That’s no small thing to Sharkey, who cares very much about Brandless’s customers, as anyone who has seen her speak publicly can attest. In fact, Sharkey, appearing a StrictlyVC event earlier this week,  spoke about the importance of shared principles in sweeping language that elicited fervor in many of the gathered listeners — and some fatigue in others.