https://www.theverge.com/2018/3/8/17097416/hulu-live-tv-march-madness-game-start-notifications-60-fps

Over a year ago, when Hulu first previewed its live TV service, the company’s video teaser revealed a feature that still hasn’t arrived: mobile notifications. In that demo, a user got an alert about a basketball game with a tight score heading into the final minute of play. But months later, Hulu has yet to actually build mobile alerts — something that could help it stand out against Sling TV, YouTube TV, DirecTV Now, and PlayStation Vue — into the live TV service. That’s changing with this month’s March Madness tournament.

Customers of Hulu with Live TV who choose their favorite March Madness team(s) will get a notification whenever a game involving those teams is about to get underway. Hulu has made a new portal for the basketball tourney and will customize that presentation for users based on their team selections.