https://techcrunch.com/2018/02/18/fake-news-is-an-existential-crisis-for-social-media/

The funny thing about fake news is how mind-numbingly boring it can be. Not the fakes themselves — they’re constructed to be catnip clickbait to stoke the fires of rage of their intended targets. Be they gun owners. People of color. Racists. Republican voters. And so on.

The really tedious stuff is all the also incomplete, equally self-serving pronouncements that surround ‘fake news’. Some very visibly, a lot a lot less so.