https://qz.com/1207711/google-chromes-ad-blocker-heres-what-you-need-to-know/

Google’s war on bad ads starts now.

The tech giant rolled out a feature for its Chrome web browser today that automatically blocks advertisements on websites with annoying ad experiences. That means no more pop-up ads, autoplay video ads with sound, or large ads that stick around even when you scroll down, among others.