https://www.cnet.com/news/how-chrome-ad-blocking-already-is-changing-web-publishing/

What was once unthinkable -- that Chrome would block online ads, Google's lifeblood -- becomes reality on Thursday.

That's when Chrome takes a significant step in the direction that  hundreds of millions of us already have gone by installing ad blockers. Chrome stops far short of those browser extensions, which typically ban all ads, but the move carries plenty of importance because Google's browser dominates the web on both personal computers and phones. Chrome is used to view about 56 percent of web pages, according to analytics firm StatCounter.