http://www.techradar.com/news/google-chromes-ad-blocker-goes-live-tomorrow-to-kill-annoying-online-ads

Google is acting against what it describes as ‘intrusive’ adverts, by firing up an integrated ad blocker in the Chrome web browser as of tomorrow, February 15.

What this means is that, when the feature goes live tomorrow, Google’s browser will target and block advertisements which fail to follow the ‘Better Ads Standards’ as laid out in line with consumer research by an industry watchdog.