Magic Leap is partnering with the NBA to change the way you watch basketball
https://www.recode.net/2018/2/13/17009224/magic-leap-nba-partnership-augmented-reality
Last fall, NBA Commissioner Adam Silver said that he wanted to change the way people watch basketball. Specifically, he wanted to make it more interactive — like a video game — with live stats or social media commentary posted right alongside the game.
The NBA has found at least one technology partner to share in the idea: Magic Leap, the highly anticipated augmented reality startup set to launch its first pair of glasses this year, is now partnering with the NBA and its broadcast partner Turner, the companies announced Tuesday at Recode’s Code Media conference in Huntington Beach, Calif.
Magic Leap is partnering with the NBA to change the way you watch basketball
Feb 14, 2018, 9:19am UTC
https://www.recode.net/2018/2/13/17009224/magic-leap-nba-partnership-augmented-reality
>Last fall, NBA Commissioner Adam Silver said that he wanted to change the way people watch basketball. Specifically, he wanted to make it more interactive — like a video game — with live stats or social media commentary posted right alongside the game.
>The NBA has found at least one technology partner to share in the idea: Magic Leap, the highly anticipated augmented reality startup set to launch its first pair of glasses this year, is now partnering with the NBA and its broadcast partner Turner, the companies announced Tuesday at Recode’s Code Media conference in Huntington Beach, Calif.