SpaceX's Internet satellites are part of a wave of new tech that could give you more choice in broadband providers
https://www.washingtonpost.com/news/the-switch/wp/2018/02/22/spacexs-internet-satellites-are-part-of-a-wave-of-new-tech-that-could-give-you-more-choice-in-broadband-providers/
The result could be more competition in an industry that's starved for it.