https://techcrunch.com/2018/02/20/tenor-hits-12b-searches-in-its-gif-keyboard-every-month/

David McIntosh’s startup Tenor builds a GIF keyboard — but he actually hopes you’ll spend as little time searching on it as possible.

Instead, Tenor’s aim has been to collapse the amount of time it takes for you to find a GIF you like and send it to a friend. Instead of trying to get people to come to the service and kind browse around on the keyboard or a different website, Tenor’s goal has been to figure out what you are trying to say in some kind of a GIF and get it out the door as quickly as possible. And with that approach, Tenor says its users now search for GIFs on its keyboard more than 400 million times a day and 12 billion times a month.