https://www.newscientist.com/article/mg23731660-900-hatchback-hacker-ill-make-your-car-drive-itself/

GEORGE HOTZ is hungry. He missed breakfast so we are prowling through a Lisbon mall on the hunt for espressos and Portuguese custard tarts. His hoody displays the logo for his new start-up, Comma.ai, a company arming a growing number of hobbyists in the US with the ability to turn standard cars into self-driving vehicles. We talk as we walk through the tide of shoppers, looking for a cafe.

“I define making an impact the way a meteor does,” Hotz says, with trademark modesty. He has yet to destroy any dinosaurs, but his approach to developing AI for autonomous vehicles is certainly making waves. His ultimate goal? To corner the software market for self-driving cars.