https://www.theguardian.com/technology/2018/feb/23/snapchat-redesign-scandal-kylie-jenner-what-went-wrong

A diss from Kylie Jenner, an ‘annoying’ redesign, competition from Facebook and Musical.ly ... why does Snapchat keep getting it wrong?

More than 1.2m Snapchat users signed a petition urging the company to reverse its “annoying” redesign – but it was a single tweet from Kylie Jenner that may have caused real damage.