The most talked about Super Bowl advertiser online was Avocados from Mexico
https://www.cnbc.com/2018/02/05/the-most-talked-about-super-bowl-ad-online-was-about-avocados-.html
The company that won the Super Bowl ad chatter online was Avocados from Mexico, according to Salesforce.
Avocados from Mexico was the most mentioned advertiser online and had the most logos shared across Twitter and Instagram, Salesforces said Monday. #Guacworld was the most used hashtag, and the top Super Bowl-related word used online was Guac.