https://qz.com/1197869/the-2018-super-bowls-most-subversive-ad-was-tourism-australias-fake-crocodile-dundee-trailers/

Two weeks before the Super Bowl, trailers began surfacing online for a reboot of the 1986 Australian movie Crocodile Dundee. In the supposed sequel, Dundee: The Son of a Legend Returns Home, Dundee is missing and his American son, played by Danny McBride, goes Down Under to find him with the help a local expert, portrayed by Chris Hemsworth. Ostensible behind-the-scenes photos of the production emerged online, posted to Twitter, as did an official-looking website—which went as far as to include the name of company, Rimfire Films, that produced the original Dundee movie. And the stacked cast, which also included Aussies Hugh Jackman, Margot Robbie, Russell Crowe, Isla Fisher, and Liam Hemsworth, touted the film on social media.

It turns out it was all an elaborate ruse by Australia’s national tourism body, Tourism Australia, to encourage Americans to visit the country. The group aired a commercial during Super Bowl 52 today (Feb. 4) that started out like the other fake trailers—until midway through, actor Chris Hemsworth, who is Australia’s global tourism ambassador, revealed that the whole thing was a shameless showcase for Australia’s beaches, wines, and restaurants.