https://www.cnet.com/roadshow/news/jeep-super-bowl-third-commercial-wrangler-anti-manifesto/

The 2018 Jeep Wrangler may offer all kinds of new tech, including its first-ever hybrid powertrain, fresh infotainment, and a stiffer, lighter-weight chassis.

But this 30-second spot doesn't need any of that. This is the Jeep Wrangler whittled down to its essence, resulting in a gloriously simple, yet powerful ad. Two doors, lots of ground clearance, a single camera shot, no music, and a straight-ahead voiceover.