Toyota Super Bowl ads focus on mobility, Olympic partnerships
https://www.cnet.com/roadshow/news/toyota-super-bowl-commercial-2018-oympics/
A 60-second ad, "Good Odds" (above), will air before kickoff, telling the true story of Canadian skier Lauren Woolstencroft, who's now a Paralympic gold medalist. Toyota has sponsored the global Olympic and Paralympic games for the past eight years.
The second ad spot, "Mobility Anthem" (below), focuses on the broader message of Toyota's mission to offer mobility solutions for all people. It shows people ages 1 to 100, in all stages of life, and again includes Olympic and Paralympic athletes. This 30-second ad is actually a cut-down version of a 2-minute long video Toyota released to launch its "Mobility For All" campaign.