https://medium.com/bloomberg/heres-why-alexa-won-t-light-up-during-amazon-s-super-bowl-ad-c7c3ddad9ffb >By Brad Stone >Amazon.com Inc. is advertising its Alexa-powered speakers in the big game on Sunday. It’s an amusing 90 seconds that features celebrities like Gordon Ramsay, Rebel Wilson, Anthony Hopkins, Cardi B and the world’s wealthiest man, Jeff Bezos himself.