https://www.recode.net/2018/2/2/16961978/sonos-patrick-spence-apple-homepod-alexa-virtual-assistants-too-embarrassed-swisher-goode-podcast

Over the past 16 years, the wireless speaker company Sonos has had to contend with a parade of naysayers who thought competitors would knock it out.

“There were a lot of people, back when we started, saying, ‘There’s no way you could ever compete with Bose and Sony,’ the heavyweights of audio at the time,” Sonos CEO Patrick Spence said on the latest episode of Too Embarrassed to Ask. “And here we are. I was joking with the team, the reward for having disrupted the space over the last decade is to get to compete with Apple and Google and Amazon.”