Toyota preps 'Start Your Impossible' campaign for Winter Olympics
https://www.cnet.com/roadshow/news/toyota-start-your-impossible-2018-winter-olympics/
Airing in 27 different countries, the ad campaign was created to help celebrate Toyota's recent transition and its eight long years of support for the Olympic and Paralympic games. The two main aspects of the campaign, according to Toyota, are "Inspiration" which "celebrates the human spirit" and "Evidence" which showcases Toyota's various mobility solutions.
There are seven new spots set to air, with previously shown spots "Good Odds" and "Mobility Anthem" joining them. The campaign is the result of a partnership between Toyota and ad agencies Saatchi & Saatchi and Dentsu.