https://motherboard.vice.com/en_us/article/wj4dv4/spacex-falcon-heavy-tesla-sports-car

On Tuesday afternoon, SpaceX launched its Falcon Heavy rocket for the first time from Kennedy Space Center in Florida. The Falcon Heavy is the most powerful operational rocket in the world by a factor of two, and the most powerful since the Saturn V rocket that first took astronauts to the moon back in 1969.

The rocket’s payload was Elon Musk’s persona, $112,000 Tesla roadster, piloted by a vacant SpaceX spacesuit loaded with sensors. As the rocket left Earth, the car’s stereo was blasting David Bowie. According to Musk, the car will travel in a billion-year orbit around the Sun, often passing close to Mars, but will not enter Mars orbit.