https://qz.com/1203151/didis-global-expansion-playbook-is-the-opposite-of-ubers/

When Uber first began expanding widely outside of the US, its strategy was simple—identify a new market and barge right in.

More than a year after it acquired Uber’s China operations, Beijing-based ride-hailing giant Didi Chuxing is expanding abroad as well. And it’s taking a more cautious, less aggressive approach than Uber’s.