https://qz.com/1200353/disney-says-it-wont-need-to-spend-like-netflix-because-star-wars/

Netflix, Amazon, and Hulu have been spending billions on everything from blockbusters to kids shows to dominate streaming video. Netflix earmarked $8 billion in 2018, Amazon said it would boost its video budget from $4.5 billion last year, and Hulu, which has not revealed its budget for this year, spent about $2.5 billion in 2017.

And Disney? It already has brands people want to watch, says CEO Bob Iger. Like Star Wars, Marvel, Pixar, and Disney. “The demand for those brands, we believe, will give us the ability to spend less on volumes,” said Iger, on a conference call on Feb. 6. “We have an opportunity to spend more on original product of course, but not necessarily to go in a volume direction, say, that Netflix has gone.” He didn’t say how much Disney will spend on content for its streaming service, which launches in late 2019.