Disney sets price for new ESPN Plus streaming service at $4.99 per month
https://www.theverge.com/2018/2/6/16981894/disney-espn-plus-streaming-service-launch-price-release-date
Disney CEO Bob Iger revealed today that the company’s new ESPN streaming service, called ESPN Plus, will launch later this spring and cost $4.99 per month. The news, announced as part of Disney’s quarterly earnings release, is the first time the company has put a concrete price on the service, which was announced back in August as Disney’s first direct-to-consumer streaming service.
According to Iger, ESPN Plus will be an add-on included within the redesigned ESPN app, and not a standalone service with its own mobile and smart TV software. Users who pay the $4.99 monthly subscription fee will gain access to thousands of live sporting events “not available” on current channels, Iger adds. The service is designed to help ESPN forestall the negative effects of subscriber drop-off, as more and more viewers choose over-the-top streaming services over traditional sports and cable packages. Disney purchased a majority stake in Major League Baseball’s streaming spinoff BAMTech last summer in order to build and maintain the service and all future streaming endeavors.