https://finance.yahoo.com/news/ram-ad-highlights-public-not-commercialism-002944848.html > The irony is not lost on the throngs of critics who took to social media to question how Fiat Chrysler could use King's sermon to sell trucks. > "It should have been used for something more important — the things that are going on in America now," said Samantha Williams, 26, while visiting the Martin Luther King Jr. Historic Site in Atlanta.