http://www.techradar.com/news/microsoft-agrees-to-ditch-aggressive-get-windows-10-style-pop-ups

Microsoft has been hauled over the coals in Finland regarding its infamous ‘Get Windows 10’ (GWX) app, which repeatedly prodded Windows 7 and Windows 8 users to upgrade to the new OS, with the software giant promising not to pull such a move again – and presumably, you would hope, that goes for outside the Scandinavian country, too.

This happened thanks to the Finnish Competition and Consumer Authority (FCCA), which took Microsoft to task for installing the GWX app – which it established was a tool for direct marketing – without customer consent.