https://qz.com/1187070/djis-new-mavic-pro-drone-is-available-jan-28-and-its-its-most-advanced-drone-yet/

At an event in New York Jan. 23, Chinese manufacturer DJI showed off its latest drone, the diminutive Mavic Air. The company’s North American lead, Michael Perry, perhaps channeling Steve Jobs, gave the presentation onstage in a light vest. What seemed like an odd sartorial choice, given how warm it was in the room, proved to be part of the presentation. Perry pulled out his phone, his wallet, a DJI drone controller, and four Mavic Air drones from his pockets, as if that was a normal thing for one to do.

Innovation seems to be spurting out of DJI like clockwork. In September 2016, it showed off the original Mavic Pro, its first foldable drone, which was a revelation in the utility and design of drones at the time (and has since been widely knocked off). About eight months later, it unveiled the Spark, a tiny, relatively affordable drone that can be controlled by hand gestures, and is easily one of the simplest drones to fly. The rest of the consumer drone market is struggling to keep up.