https://www.theguardian.com/media/media-blog/2018/jan/21/why-facebook-news-feed-changes-bad-news-democracy

News organisations say they have seen a steady drop off in Facebook referred traffic

“Homepage. Even the word sounds old. We bring the news to your social feed.” A week ago this is what you would have found on the not-the-homepage of the millennial-focused video site Now This News. Icons for Snapchat, Instagram, Twitter and Facebook guided viewers out on to the social web where the real action was. Click there now and it is a different story: social media icons have been relegated to the very bottom of the page, while stories like “Unicorn Noodles Are Now A Thing” and “Cape Town is Going to Run Out of Water” are plastered over Now This videos.