https://virtualrealitypop.com/the-real-reason-behind-pokemon-gos-success-f938612bcd0d

Pokémon Go has become the go-to success story for everyone in the Augmented Reality space — and given it’s initial numbers, it’s no wonder.

But why does this game appeal to hundreds of millions of people? Is it just the Pokémon license? Is it because of Augmented Reality? Is it their innovative use of geolocated content?