https://www.theregister.co.uk/2018/01/29/musk_flamethrower_boring/

You've got to hand it to Elon Musk – the guy could sell pork pies at a rabbinical convention.

Over the weekend, his Boring Company started flogging thousands of "flamethrowers," netting the Tesla and SpaceX billionaire a cool $4.5m in sales as the internet went bananas for the gimmick.