https://techcrunch.com/2018/01/29/elon-musks-flamethrower-has-already-made-well-over-3-5-million/

Hats… and now flamethrowers. Elon Musk’s Boring Company has so far been more of a ‘lifestyle’ brand (and a weird one at that) than a company that, you know, digs massive tunnels through the earth as a going concern. But it’s making bank.

The hats, which retailed for $20, were capped at 50,000, thus netting The Boring Co. a cool $1 million. The flamethrower, which went up for pre-order yesterday, is selling for $500 a pop, and Musk says the total number sold will max out at 20,000. As of late last night, the total sold was already at 7,000, which amounts to $3.5 million in fire-breathing merch thus far. Likely, it’s already earned more, since pre-orders have been open through the night, though it’s still available as of this writing and so presumably hasn’t sold out.