Alibaba Fights Online Fakes in Deal With Gucci Owner Kering

Alibaba Fights Online Fakes in Deal With Gucci Owner Kering

7 years ago
Anonymous $Gu9VYqcl-R

https://www.bloomberg.com/news/articles/2017-08-03/china-s-alibaba-to-fight-fakes-in-deal-with-gucci-owner-kering

The owner of Gucci and Saint Laurent has established a joint task force with Alibaba to take action against sellers of counterfeit products on- and offline, the companies said in a statement.

The deal is a breakthrough for Alibaba as it tries to convince brands that it will step up efforts to counter fakes. Accusations of Alibaba’s unwillingness or inability to eradicate illegal merchandise culminated in a lawsuit filed in the U.S. by Kering in 2015 against the Chinese e-commerce giant.

Alibaba Fights Online Fakes in Deal With Gucci Owner Kering

Aug 4, 2017, 3:14am UTC
https://www.bloomberg.com/news/articles/2017-08-03/china-s-alibaba-to-fight-fakes-in-deal-with-gucci-owner-kering >The owner of Gucci and Saint Laurent has established a joint task force with Alibaba to take action against sellers of counterfeit products on- and offline, the companies said in a statement. >The deal is a breakthrough for Alibaba as it tries to convince brands that it will step up efforts to counter fakes. Accusations of Alibaba’s unwillingness or inability to eradicate illegal merchandise culminated in a lawsuit filed in the U.S. by Kering in 2015 against the Chinese e-commerce giant.