https://techcrunch.com/2018/01/25/google-expands-controls-to-let-you-mute-those-annoying-ads-that-follow-you-on-every-site/

You know those ads that seem to follow you to every website? You went to one site one time to check out a thing and bam! that site’s ads now pop up on every site you visit. Well, now Google will let you mute them.

At first, it may seem an odd move. Google makes money on its ads business, and giving advertisers free rein to stalk you on every site seems really good for companies hoping to remind you of that thing you checked out one time. But the search giant wrote in a blog post out today that it wants to give you, the consumer, more transparency and control.