https://qz.com/1194276/what-to-expect-in-apples-aapl-q1-2018-earnings-the-iphone-x-doesnt-matter/ >Apple will announce first quarter earnings tomorrow for its fiscal year ending Sept. 30. If Apple’s guidance from its last earnings report is to be believed, then this will likely be the company’s best quarter for revenue ever. The company said last November it expected to generate between $84 billion and $87 billion this quarter, which, even at the low end, would be much more than the $78.4 billion earned in its first quarter of 2017—Apple’s previous record. >Even if the end of 2017 turns out to be phenomenal for earnings, recent reports say that 2018 may be rocky for Apple. The company’s $1,000 flagship phone, the iPhone X, which was released in November, may not be as popular as analysts had expected. The Wall Street Journal reported Jan. 30 (paywall) that tepid demand will force Apple to cut iPhone X production in half in the next quarter. Customers are instead buying older, less expensive iPhone models, finding that the new features on the X aren’t worth the premium. (Quartz is inclined to agree.)