https://techcrunch.com/2018/01/31/so-whats-up-with-amazons-alexa-super-bowl-ad/

Ah, the Super Bowl. That magical time of year we gather around the T.V. set and pay just as much attention to the ads that run between plays. Increasingly, though, you can get much of that precious advertising viewing experience out of the way before the big game even starts.

After offering a brief online tease for its upcoming ad, Amazon’s gone ahead and posted all 90 seconds of “Alexa Loses Her Voice.” It’s a goofy, star-studded affair, featuring some Oscar caliber acting from a concerned Jeff Bezos and a cross-discipline collection folks including Gordon Ramsay, Cardi B, Rebel Wilson and Anthony Hopkins stepping in for Amazon’s voice assistant.