https://qz.com/1193215/amazon-is-getting-serious-about-the-super-bowl-this-year/ >Amazon is getting serious about spending in the Super Bowl. >The Seattle-based tech conglomerate plans to run at least two and half minutes of commercials in NBC’s Super Bowl LII broadcast on Sunday (Feb. 4). It will run a 90-second ad for its virtual-assistant Alexa, and another 60-second spot for the upcoming Amazon Studios show, Tom Clancy’s Jack Ryan.