https://qz.com/1176558/amazons-alexa-is-coming-to-your-toyota/

Three years and change since the launch of Amazon’s digital assistant, Alexa has quickly spread beyond the Echo product line into a myriad of other smart-home appliances. Behind the scenes, the online retailer has aggressively orchestrated Alexa’s rise by dramatically lowering the barrier for any company to add it to their products.

Last November, the tech giant also announced a suite of Alexa-enabled office tools. The effect is to make Alexa a ubiquitous presence in our lives.