https://www.cnbc.com/2018/01/09/flash-in-the-pan-ico-represents-last-gasp-hope-for-struggling-kodak.html

What do you get when you cross the feverish world of crypto-currencies and a faded industrial icon desperate for a new lease on life? The answer, provided Tuesday by Eastman Kodak, is KodakCoin.

The iconic company filed for bankruptcy protection in 2012 after fumbling the shift to digital images. Now it's betting its future on digital currencies with an initial coin offering designed to help photographers sell their work. The crypto buzz more than doubled its stock, but it's unlikely to do anything like the same to the company's sales or profit.